You have a product that solves problems. Clients out there have a problem and need your product to solve their problem. How do you two meet? The creation of a White Paper offers information (good, general information) to help your prospective client solve their problem. A White Paper goes way beyond marketing hype and works to help your client understand how you and your product will be helpful to them.
A Case Study approaches from a different angle. A Case Study takes one of your satisfied clients and creates a lively and interesting report about how they had difficulties/problems before they met you and your product. Complete with interview quotes, ROI, and tangible results, a Case Study serves as a peer review that persuades like no other marketing device you have ever used.
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