A logo is what helps distinguish a brand from its competitors, so it's important that the image stands out from the rest — something many brands struggle with. In many cases, imitation is the best form of flattery — with logo design, this is not the case. "What’s important is to create something that you believe is different from anything already out there,” David Airey "What’s important is to create something that you believe is different from anything already out there,” David Airey, a graphic designer and creator of website Logo Design Love says. "It’s highly unlikely (some say impossible) that what you create will be original, but that should be the goal." Deborah Harkins, creative director at crowdsourced design website 99designs, reiterates the risk of plagiarism. "Once something appears online, there’s simply no way to guarantee it won't be used in some shape or form in another forum." Designers who are unsure of the originality of their design can actually check for plagiarism on sites such as Logo Thief.