Your site's value is set apart by its uniqueness. I help you with that by creating a custom theme that will specifically look unique and work uniquely from anyone else's on the Internet. Custom theme development is important for many reasons, but I will name the 3 main ones. 1) QUICK LOAD TIME - Very light A custom theme contains the exact code you need. Most of the themes created for "general sales" are bloated with unnecessary codes, specifically to increase sales. Nobody ain't got time for that 2) SECURITY A theme is the part of your website the world sees first. It has got to be secure. Most generic themes, publicly free and premium ones alike have a code that is similar. Therefore, if an exploit is found in one, many other which use the same code are likely to fall as well. 3) UNIQUENESS I can't stress this enough: No two ladies like to be in the same dress at the same event. Why would your website look like someone else's when I can help you customize it to your specific needs?