As per researches, you loose a huge number of visitors if your website speed is more than 3-4 secs. So, it is very important to get your website optimized as per the recommendations of Google Page Insights and GTmetrix to make sure your website is lighting fast. As a part of optimizations, I will be doing the following: 1) Remove any unused plugins that might be causing the page load time to increase and there are a few more things that I would be doing in order to speedup and improve the performance of your website which you can track using google page insights and GTmetrix. Here is a project that I recently completed and you can see the results yourself - https://gtmetrix.com/reports/www.cedriclajoiewow.com/0Zcvc2gz