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Wound Care Consultancy

Marketing Planning and Execution Develop and communicate marketing direction in line with business strategic objectives. Define and prioritize marketing programs to take share from competitors and grow the your portfolio. Product Strategy Drive customer and market-driven product strategy for your portfolio. Leverage Key Opinion Leaders (KOL’s), lead users and other customers to ensure alignment of product strategy to present and future customer /market needs. Market Analysis and Customer Engagement Provide insight into underlying conditions, market, customers and competitors in order to develop and implement platform marketing programs to drive profitable growth. Develop segmentation strategies as appropriate to effectively serve global customer needs and improve your Advanced Wound Care market share position. Assess market/customer trends and competitive activities and build the case for strategies. Lead KOL strategies and global KOL program development. Pricing Manages and recommends appropriate pricing adjustments based on product life cycle, competitive activity and local conditions such as changing levels of reimbursement. Branding Plan and directs the implementation of brand strategies including all creative and marketing communication tools. Ensuring that products are positioned and marketed consistently within the global brand strategy i-Marketing Strategy Develop internet based marketing strategy for your portfolio, including website development, SEO strategy, social media presence, and all other web-based marketing activity. Works closely with external distributors to ensure local web marketing strategies are aligned with the global strategy.

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$60/hr Ongoing

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Marketing Planning and Execution Develop and communicate marketing direction in line with business strategic objectives. Define and prioritize marketing programs to take share from competitors and grow the your portfolio. Product Strategy Drive customer and market-driven product strategy for your portfolio. Leverage Key Opinion Leaders (KOL’s), lead users and other customers to ensure alignment of product strategy to present and future customer /market needs. Market Analysis and Customer Engagement Provide insight into underlying conditions, market, customers and competitors in order to develop and implement platform marketing programs to drive profitable growth. Develop segmentation strategies as appropriate to effectively serve global customer needs and improve your Advanced Wound Care market share position. Assess market/customer trends and competitive activities and build the case for strategies. Lead KOL strategies and global KOL program development. Pricing Manages and recommends appropriate pricing adjustments based on product life cycle, competitive activity and local conditions such as changing levels of reimbursement. Branding Plan and directs the implementation of brand strategies including all creative and marketing communication tools. Ensuring that products are positioned and marketed consistently within the global brand strategy i-Marketing Strategy Develop internet based marketing strategy for your portfolio, including website development, SEO strategy, social media presence, and all other web-based marketing activity. Works closely with external distributors to ensure local web marketing strategies are aligned with the global strategy.

Skills & Expertise

AnalysisCustomer EngagementMarketingMarketing StrategySEOWeb Marketing

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