Now that you have an amazing idea for a business, you need a stellar business plan. Whether you are a start-up, a small business with intentions to expand, or a non-profit, a business plan is vital for raising funds for your organization, making appropriate decisions, identifying potential weaknesses, and communicating ideas to stakeholders. A successful business plan attends to the following aspects: Cover Page Table of Contents Executive Summary Target Market Competition Analysis Marketing & Sales Plan Operational Plan Milestone & Metrics Management Plan Financial Plan PESTLE Analysis Port's Five Forces Analysis Competitive Strategies Product & Services Mission Statement Industry Analysis Niche Analysis SWOT Analysis