Evaluates the business opportunity and guides a start-up or existing business Communicates the business idea and goals to decision makers, employees, and consultants Outlines the strengths and opportunities of the business Identifies existing and potential challenges; highlights vulnerabilities Identifies areas for growth with great upside Provides necessary information for others to evaluate the company's strategy Helps to secure financing. Capital expenditures need to execute the project/idea or to expand the existing business. Prepare a Financial Model that projects Income Statement, Cashflow and Balance Sheet for the company. This should be part of the Business Plan presentation. Serves as a tool to measure the performance of the business and its managers