Evaluates the business opportunity and guides a start-up or existing business
Communicates the business idea and goals to decision makers, employees, and consultants
Outlines the strengths and opportunities of the business
Identifies existing and potential challenges; highlights vulnerabilities
Identifies areas for growth with great upside
Provides necessary information for others to evaluate the company's strategy
Helps to secure financing. Capital expenditures need to execute the project/idea or to expand the existing business.
Prepare a Financial Model that projects Income Statement, Cashflow and Balance Sheet for the company. This should be part of the Business Plan presentation.
Serves as a tool to measure the performance of the business and its managers
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