My name is Iroegbu Chinaemerem Oti, and I am a writer. In my mastery of writing and communications, I have come to understand that communication can only be effective when the questions: what to say, when to say it, how to say it, and most importantly to whom it should be said, has been answered. These questions are the crux of communication, without which, it will be docile; and my experience as a writer at Ventures Africa, and a PR personnel at Hill+Knowlton Strategies (H+K), has helped me hone my mastery in answering these questions time and time again.