The title for the job that you want next, preferably the version(s) used by your target employers, is a very important set of keywords. When in doubt about exactly which job title to use, become a slash person like this - "Senior Administrative Assistant / Executive Assistant." Both versions of the job title are included, so your Profile will be found regardless of which term is used for searching. If your current or target employer uses a unique job title for the job you want, include that term as well as the standard term used by most employers so your Profile will be found in a search for either term. For example, a job seeker who is a senior administrative assistant has the official job title of "Admin Wizard" again becomes a slash person -- "Senior Administrative Assistant/Admin Wizard" -- using both terms in her Profile Headline and the job title for her current job