Maximising Your Digital Impact for Optimal Conversion
I specialise in Conversion Rate Optimisation, transforming online interactions into tangible business growth. My journey began in the dynamic world of start-ups, where I quickly learned the power of agile methodologies and the importance of adaptability.
I believe that the core of effective CRO lies in understanding human behaviour—why people click, why they leave, and what drives them to convert. My philosophy is simple: optimise for the user and the results will follow.
In my free time, I enjoy reading fiction & non-fiction both!
Most Favourite Non-Fiction: Influence by Robert Cialdini, and Thinking Fast and Slow by Daniel Kahneman
Most Favourite Fiction: The Notebook, Shiv Triology
Work Terms
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