Performance Marketing

In 2019, I began my journey in the world of digital marketing as an intern at a small agency, driven solely by a passion for numbers and a curiosity to understand why people buy what they buy.

The first real project I was assigned was for a startup e-commerce store selling skincare products, with an advertising budget of no more than $500 per month. I didn’t have enough experience, but I was determined to learn from every click and every conversion. I spent weeks observing user behavior, testing different ads, and learning more from every failure than I ever did from any course.

After three months of trial and error, I managed to lower the cost per acquisition (CPA) from $45 to just $18—and the store’s sales tripled.

That moment changed everything for me. I realized that real marketing isn’t just about creativity, but about a deep understanding of data and the discipline of continuous testing.

Over the next six years, I transitioned from working at agencies to freelancing, working with more than 40 clients across diverse industries—from e-commerce to consulting services and startup apps. I learned that every industry has a different audience behavior, and that true success comes from personalization, not from applying the same formula to everyone.

Today, I don’t measure my success by the number of followers or likes, but by one thing alone: Did my work deliver a real return on my client’s investment?

This question drives every decision I make and every campaign I manage.

Work Terms

Available: Sunday–Thursday, 5 p.m.–11 p.m. (GMT+3) | Prompt response within 24 hours
Payment: PayPal / Bank Transfer
Clear and consistent communication, weekly performance reports, and available for meetings via Google Meet as need