Abhay Chaturvedi

Noida, Uttar Pradesh, India

Yearly Stats: $0 Earned |

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Abhay Chaturvedi

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I have extensive experience in Digital Marketing and Sales having worked through Website, Form and Landing Page redesigns, DR test and learn programs, large multi channel campaigns with a strong analytics focus and am able to end to end plan, manage and optimise acquisition/marketing campaigns effectively. In my role as Senior Project Manager, I worked across a variety of clients on their digital strategy and projects.

• Digital Marketing Strategy
• Direct Marketing & Advertising Strategy
• Integrated Marketing & Communications
• Lead generation & customer acquisition marketing
• Research, market analysis, online metrics, customer analysis
• Marketing Outsourcing, marketing coaching, consulting and marketing team empowerment.
• Digital Marketing Manager with the Retail Banking and Wealth Management team across Credit Cards, Deposits, Mortgages, Wealth and Insurance Products.
• Responsible for Strategy, Optimisation and Management of Paid and Earned Media Channels.
• Manage Digital Marketing agencies spanning Digital Media, Paid Search, Creative, Analytics, and Optimisation.

- Online/Digital Marketing Specialist within the Marketing team.
- Manage external acquisition strategy, planning, execution and optimization of Search, Display, Aggregator/Affiliate and Website channels.
- Regularly conduct online channel reviews to determine new acquisition opportunities and recommendations for incremental acquisition activity.
- Jointly manage with Head of Digital, Test and Learn program across landing pages and website, by analyzing and recommending opportunities to improve conversion yield.
- Manage a direct report responsible for the coordination and execution of conversion optimization and social media campaigns.

Specialist: Digital Marketing, SEO, SMO, SEM, PPC, Social Media Marketing, Email Marketing, Google Analytics

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