Helping businesses be smarter about digital marketing. I bridge your business reality with market and customer reality to provide strategy, actionable insights, and ultimately ROI.
MARKETER, STRATEGIST, & DIGITAL PIONEER
Since 1995 I have had the opportunity to lead some great & often pioneering digital projects for many worldwide brands including Pepsi, Unilever, SC Johnson, Johnson & Johnson, Nissan, Mazda, Ford, Sun Life Financial, RBC, CIBC, Cineplex, Scene, Telelatino TV, New Balance, Atlantic Lottery, The Chronicle Herald, Source For Sports, & many more. I strive to provide the very best in digital strategy, social media, email marketing, mobile applications, CRM, loyalty programs, & retail experiences, to name a few. I have numerous accolades including Promo, ICE, AIM, & CASSIE awards but I always look forward toward new challenges.
FOCUSED ON CUSTOMERS & ROI
I use my psychology, sociology, & analytics background to develop research-based strategy, customer conversion models, market research, social media listening, user testing, UX design, & so much more. Research allows us to project & quantify the ROI we expect to achieve. Clear ROI should be what shapes each solution & project we execute.
MANAGER, LEADER, & MENTOR
Companies are not grown through budgets & processes. They are grown through people & the solutions they create. I set clear & high expectations but come along side to help achieve them. I manage by leading, mentoring, & growing people around me. I share in both successes & failures. I have a proven success history in most PM processes including waterfall, PMI, SDLC, agile, & their hybrids.
WRITER, SPEAKER, & TEACHER
Writing is the creative outlet that balances my crazy agency work. My writing spills over to speaking opportunities at conferences & organizations. In addition, I spent several years as a PT professor at George Brown, NSCAD & Sheridan College (marketing, web design / development, & project management).
SERIAL VOLUNTEER
Helping others is simply part of my DNA: Distress Centre Peel, USC Canada, Big Brothers, World Vision, Movember, blood donor, & more.
Work Terms
Freelance only please. No job offers. No recruiters. No canvasing.
Availability: I'm working from home evenings and weekends but I am available for short calls during the week.
Disclaimer: I cannot provide services to any charity (breach of my current work contract).