MY PERCERPTION OF WRITING
1. be creative. No one likes to read boring, dull copy. I believe any product or service can be exciting—to the right people, otherwise known as your target group.
2. Persuasive. Highlight the benefits of your business to get them interested in what you have to sell.
3. Powerful. Great content shows excitement and passion about what you are selling. If you aren’t enthusiastic, don’t expect a potential customer to be either!