Connecting Brands to Culture. Converting Customers to Lifelong Advocates
I am a dynamic, results-driven marketing executive with over 15 years of senior-level experience in consumer-focused
brands, including Estée Lauder Companies. Proven expertise in leading integrated marketing divisions to drive
significant revenue, brand awareness, and customer lifetime value (LTV). Adept at leveraging deep consumer insights
and data analytics to inform strategic planning and execute innovative, multi-channel campaigns. A proven leader
with a track record of building and mentoring high-performing teams across creative, PR, social media, and digital
marketing, with a unique ability to integrate brands into popular culture and achieve aggressive commercial goals.