Data refracted into actionable insights
The Person Behind the Data
I am Alexandru Ana, and I help organisations see clearly through the complexity of their data. With over a decade of experience in Business Intelligence, I focus on turning raw, scattered information into structured systems that actually inform decisions — not just produce charts.
What I Bring to the Table
Through Prismlight Analytics I provide full-stack BI consultancy specifically for micro, small, and medium enterprises. I work across every layer of the data stack to ensure there are no handoff gaps. My services follow a clear progression: Strategy → Architecture → Build → Optimise → Train.
My technical execution is backed by deep cross-sector experience in retail, manufacturing, automotive, finance, and the pharmaceutical industry. This allows me to pick up your domain context fast and focus on the metrics that matter in your world.
Technical Expertise & Certifications
I specialise in the Microsoft data stack, delivering precise and reproducible data pipelines. I hold three active Microsoft certifications:
- Power BI Data Analyst Associate (PL-300)
- Fabric Analytics Engineer Associate (DP-600)
- Azure AI Fundamentals (AI-900)
My core technical stack includes:
Analytics: Power BI, Microsoft Fabric, Tableau
Engineering: Azure Data Factory, SQL Server (T-SQL, PL/SQL), Python, Power Query M
Methodology: Star schema design, DAX performance tuning, and full ETL build-outs
How We Work Together
I believe every SME deserves high-quality data insight without the bureaucracy or buzzwords. I embed directly with your team to transfer knowledge and build your internal capability, ensuring you can run your solutions independently long after our engagement ends.
Global Reach, Local Presence
Based in Rome, Italy, I am a native-level communicator in English, Italian, and Romanian. Cross-border collaboration is my standard operating procedure, having successfully partnered with clients across five different countries.
Work Terms
Availability & Responsiveness
I can provide the confidence of deep technical expertise with the accessibility of a trusted partner.
Hours of Operation: My standard working hours are in the 08:00 – 20:00 CEST window.
Responsiveness: I value clear communication and commit to responding to all client inquiries within 8 working hours.
Languages: Native-level delivery and support are available in English, Italian, and Romanian.
Work Methodology
Through Prismlight Analytics I deliver end-to-end Business Intelligence solutions by connecting strategy directly to technical implementation.
The Process: Every project ideally follows my five-stage service model: Strategy → Architecture → Build → Optimise → Train, but I am also flexible towards a more focused integration in your team.
Technical Rigour: I apply rigorous methodology, including proper data modelling, validated measures, and reproducible pipelines.
Project Management: I can be integrates seamlessly with your existing team and am fully adaptable to your preferred tools, including Azure DevOps, Trello, Jira, and ServiceNow.
Payment Terms
I believe in a partnership model that transfers knowledge and builds capability, thus I usually prefer to structure payments around project milestones. This ensures that investment is tied to tangible progress and the delivery of structured, actionable intelligence.
Outcome Focused: This structure aligns with my mission to cut through noise and make the next business decision obvious at every stage of development.