Banner Image

Skills

  • Analytics
  • Market Research
  • B2B
  • Business Consulting
  • Campaign Management
  • Campaign Planning
  • Collateral
  • Consultant
  • Content Writing
  • Digital Marketing
  • Director
  • Domain Registration
  • Enterprise Marketing
  • Event Management
  • Fundraising

Sign up or Log in to see more.

Services

  • Marketing & Strategy Consulting

    $40/hr Starting at $500 Ongoing

    Dedicated Resource

    20+ years of Marketing and sales enablement experience - Technology product and services sales. Fundraising process for startups - putting together investor deck, refining pitch, connecting with relevant...

    AnalyticsB2BBusiness ConsultingCampaign ManagementCampaign Planning

About

Fractional CMO - Digital Health - Startups - Analyst Relations

I help HealthTech companies, GovTech ventures, and B2B software startups build the marketing and business development engines they need to grow — and win the enterprise and government contracts that matter.
With 23+ years of experience across HCL Technologies, Infosys, CSS Corp, and my own healthcare IT/Consulting ventures, I bring a rare combination: Fortune 500 corporate marketing rigour, hands-on startup GTM execution, and deep domain expertise in healthcare IT and government procurement.
• GTM Strategy — Build your go-to-market plan from scratch or fix the one that is not working. I have done this across healthcare IT, digital health, GovTech, broadcasting technology, and enterprise software.
• Fractional CMO Services — Lead your marketing function on a part-time or retainer basis. I work as an embedded senior leader, not a consultant who hands over slide decks.
• Business Development & Enterprise Sales Strategy — Build BD pipelines, define ICP, create proposal frameworks, and help your team close enterprise and government accounts.
• Government Healthcare Proposal Writing — Design and write RFP responses for State Health and IT Department tenders. I have negotiated directly with Secretaries and HoDs on multi-million dollar government health IT projects in India.
• Analyst Relations & Thought Leadership — Manage Gartner MQ and Forrester Wave programs, build analyst engagement strategies, and create content that positions your company as a category leader. I led analyst relations at Infosys and CSS Corp.
• Startup Advisory — GTM strategy, pitch deck review, fundraising narrative, and growth planning for early-stage and Series A/B companies.
• Market Research & Competitive Intelligence — Deep-dive market analysis, buyer persona development, competitive positioning, and market entry strategy for new geographies.
Industries I know well:
Healthcare IT | Digital Health | GovTech | Hospital Information Systems | Disease Surveillance | Medical & Wellness Tourism | Enterprise Software | Broadcasting Technology | Life Sciences | Pharmaceutical
Career highlights:
• $32M+ in revenue influenced across HCL Technologies Europe campaigns and enterprise BD programs
• Led Gartner MQ and Forrester Wave coordination at Infosys for the PPS Business Unit
• Built HCL's Europe Direct Marketing team and drove $22M revenue impact through targeted inside sales in life sciences and pharma
• Designed the Smart City Healthcare RFP for the Indian Government at PwC's request
• Managing Director of eHealthFlex Technologies — built and launched HIMS, Disease Outbreak Prediction System, and a Global Medical & Wellness Tourism Platform
Skills:
Corporate Marketing functions, especially sales enablement through various marketing channels.
Lead Generation through email marketing, cold calling (Inside Sales), webinars and structured campaigns.
Healthcare Software Product Marketing: Positioning of product companies, help with defining road map & achieve the goal of the promoter.

Work Terms

How I work:
I work remotely across all time zones and am based in Pune, India. I am available for part-time retainers (10–20 hours/week), project-based consulting, and full-time fractional CMO engagements. I respond to all messages within 24 hours and deliver structured work — not vague strategy documents.
If you are a HealthTech founder, a digital health company, a GovTech startup, or an enterprise needing senior marketing leadership without the full-time cost — let us talk.

Attachments (Click to Preview)