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My favorite quote is "If you want to walk on water, you've got to get out of the boat." I love it so much my logo, brand, and whole company revolve around that mantra. For twenty years I branded just about every kind of product or service you can imagine. I created website, logos, brochures, ads, yadda yadda for whoever came my way and could stomach my rate. Those days are over now. I'm jumping off that boat to only serve non-profits now. Part of my leap is cutting my rates in half ($50 hr) so the clients that really need me can afford me. The hardest thing is not the salary cut though, It's whittling my client rooster down to just non-profit entities. It's not easy saying goodbye to companies I have been working with for 10+ years. Regardless, I know my creativity is best served just helping the planet and those who live on it. You can find more about my jump off the boat and why I call it Ken Creative when my name is Billy at http://www.kencreative.org
LOVE IS THE RULE:I don't work by the hour. I work until you love your design and branding regardless of the time and revisions it takes. Until I read or hear excitement in the form of "OMG", "Wow," or simply "I love it!" my work is not done.