My relationship with Boris Petrov and Leading Results has benefited me and my company beyond expectation. At the beginning I was regularly frustrated with Boris and their process. I wanted to learn and execute some new tactics. I wasn’t ready to dive deep into strategy. I wasn’t prepared to dis
cuss why we do what we do, what makes us unique, what’s our purpose, how our customers benefit. I would complain that this foundational work wasn’t bringing me any new customers, plus it was really hard! Boris was patient when I was overwhelmed, yet the taskmaster that I needed to keep me on track. He helped me with insight into our practice, especially what makes us unique. For us, this process went beyond marketing to fundamentally altering many of our offerings. Today I’m living the benefits. We have a clearer vision of who we are and what we offer.
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Gabriel Gallagher