Social Media and Content Marketing Strategist

Content Marketing Specialist
Rochester Rattlers
April 2016 – Present (5 months)Rochester, New York
I currently plan, develop, and implement the overall social media marketing strategy for the Rochester Rattlers of Major League Lacrosse.

Publishing consistently across all leading social media platforms we are able to actively engage fans on a regular basis to keep the Ratllers' brand top-of-mind while also influencing team appreciation and overall fan engagement.
I also work with the Rattlers' Front Office to ensure a consistent flow of unique content is published on the Rattlers Website. This includes a healthy mix of player profiles, game recaps, game previews, press releases, and coaches call recaps.

Social Media Marketing Advisor
Haley Marketing Group
May 2013 – Present (3 years 4 months)Buffalo, New York
I currently plan, develop and implement 35+ content marketing strategies and 5 email marketing campaigns for staffing and recruiting firms across the United States on a monthly basis.
Oversee the complete social media marketing strategies of 8 staffing agencies, posting daily content and measuring overall engagement, interaction and post effectiveness on Facebook, Twitter, LinkedIn, and Google+. Develop structured posting schedules to increase qualified inbound leads resulting in increased client job orders and candidate job applications.

Responsible for the redefining and redevelopment of Haley Marketing Group's Social Pro Service, a fully-managed and ASA VOICE Award-winning Social Media Marketing solution for the staffing industry.

Oversee and implement the comprehensive social media marketing strategy for Haley Marketing Group, sharing content on a daily basis on Facebook, LinkedIn, Twitter, and Google
Marketing Director
The College at Brockport State University Of New York
May 2012 – May 2013 (1 year 1 month)Brockport, NY
Worked within the Brockport Student Government.
Social Media/Digital Media Marketing Intern
Buffalo Sabres