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Skills

  • Branding
  • Qualitative Research
  • Quantitative Research
  • Research
  • Strategy
  • Advertising
  • Analytics
  • Concept Development
  • Content Writing
  • Creative
  • Design
  • Drafting
  • Graphs
  • Header Design
  • Ideation

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Services

  • Market strategy

    $50/hr Starting at $25 Ongoing

    Dedicated Resource

    Market Strategy – throughout the product life cycle incl understanding the customer and translating outcomes into objectives, supporting product/brand teams in developing strategies and growth

    BrandingStrategy

  • Market strategy

    $50/hr Starting at $25 Ongoing

    Dedicated Resource

    Innovation – insight / idea generation, concept / product testing, launch monitoring Brand & customer experience – a holistic view of the total experience from brand architecture, advertising development...

    BrandingConcept DevelopmentIdeationInnovation StrategyStrategy

  • Research services

    $50/hr Starting at $25 Ongoing

    Dedicated Resource

    Qualitative and quantitative disciplines On and offline Project design, execution/fieldwork, analysis and reporting

    AnalyticsDesignProject PlanningQualitative ResearchQuantitative Research

  • Brand

    $50/hr Starting at $25 Ongoing

    Dedicated Resource

    Brand & customer experience – a holistic view of the total experience from brand architecture, advertising development and testing to customer relationships

    AdvertisingBrandingRelationship Management

  • Feasibility studies

    $50/hr Starting at $25 Ongoing

    Dedicated Resource

    market strategy, marketing research feasibility studies for startups or companies wishing to expand their footprint / offering

    MarketingResearch

  • Presentations

    $50/hr Starting at $25 Ongoing

    Dedicated Resource

    Crafting from scratch for 1. reports (qualitative and quantitative) 2. 'bringing to life' / animating 3. creating aa deck of stand out / user friendly charts (power charts) 4. visuals to use for qualitative...

    CreativeGraphsQualitative ResearchQuantitative ResearchReports

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About

Passion led us here

Founded 2006 – 2009, trading as eStrat Consulting
Been dormant since September 2009
Started up again October 2017, now trading as L&D Group
L&D Group consists of
L&D Management Consultancy & Nilaqua products
Tax compliant for VAT, PAYE, UIF
100% B-BBEE /Level 4 Contributor (Exempted Micro Enterprise)
Member of SAMRA
Clients over the years include large FMCG companies, pharmaceutical/homeopathy, cosmetic incl sensory development, rail, auto, telecoms & financial

Founder has 25 years experience. Carolyn is commercially savvy and has broad experience working from basic HR, recruitment, operations to marketing and marketing research (including advisory/support roles). She is an expert in translating business problems into research objectives, supporting product and brand teams in developing strategies and growth plans.

Founded: 2006

Work Terms

Payment terms for ad hoc once off projects are 60% upfront with remaining 40% due on completion of project.
Flexible hours