The guru of Services Drafts Cliff's Edge If your marketing isn't working, you are doing it backward. I've owned Cliff's Edge Marketing since 2004. We specialize in a technique I call reverse marketing. Traditionally, you'll introduce what you do, then explain a value proposition that makes you different from your competitors, thereby appealing to a niche.Reverse marketing begins with your deep motivation to appeal emotionally to the audience. Then it introduces your value prop as an extension of your beliefs. Only then do you introduce what you do. By then you've developed a connection that goes beyond equipment lists, pricing and quality standards. Work Terms We work as you need. Every company is different and has different demands. We can work something out.