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Skills

  • Cross Channel Marketing
  • Enterprise Marketing
  • Marketing
  • Marketing Coaching
  • Marketing Strategy
  • Strategic Marketing

Services

  • Marketing Strategy

    $250/hr Starting at $100 Ongoing

    Dedicated Resource

    Provide executive-level marketing direction without full-time overhead. Services include: Enterprise marketing audits Annual and quarterly strategic planning Revenue-aligned marketing roadmaps Budget...

    Cross Channel MarketingEnterprise MarketingMarketingMarketing CoachingMarketing Strategy

About

Strategic Growth Marketer | Digital Strategist | Educator :: Director Stephen F. Fry Business Scholars Program & Professor of Practice at UINDY :: Fractional CMO

STRATEGIC GROWTH LEADER Marketing leader who has built, rebuilt, and grown the strategic marketing efforts for companies of varying sizes. Marketing executive with 25+ years experience in a variety of industries including insurance, financial services, technology, security, and hospitality. Success has been centered on marketing tied to clear strategic communication, new technologies, in-depth market analysis, and innovative marketing strategies. Across my experiences, I have had a blend of B2B, B2C, and eCommerce. Now with a focus on higher education, I am sharing my knowledge with business students. Key Achievements: - Founding Director of the UINDY Innovation Studio, a student/faculty led business services studio serving the Greater Indianapolis Community on behalf of the University of Indianapolis. - Founding Director of the Stephen F. Fry Scholars Program at the University of Indianapolis School of Business. - Part of Faculty Leadership Team that successfully revamped all MBA, MSDA, and MSM Programs to Hybrid and Online Modalities for the University of Indianapolis. - Part of the leadership team that successfully scaled Cunningham Restaurant Group (CRG) and introduced 8 new restaurant concepts and 24 new restaurant locations. Managed marketing for 20 brand concepts and 45 restaurant locations. - While at CRG, increased gift card revenue over 35% YOY in the first year of revamping the marketing of the program. Migrated platform technology and introduced the company’s first mobile app. - Increased new customer acquisition by over 118% and inbound lead volume by over 250% with FNEX. - Increased lead flow by over 150% and ROI by over 110% at Delivra. - Marketing efforts contributed to Oak Street’s growth by over 300% year-over-year: Exceeded growth goals. - Negotiated, introduced, and implemented consolidated marketing systems and technology for OneAmerica. This included ExactTarget for the Marketing teams and Salesforce.com for marketing and 3,000 nationwide sales agents. - Part of the leadership team that successfully transitioned acquisition while at OneAmerica and Enova International. Specialties: Strategic Planning, Branding/Re-Branding, Corporate Communications/Marketing, Content Marketing, eCommerce, Pricing, Forecasting, Market Research, Measured Marketing, Attribution/Analytics, Financial Services Marketing, New Technologies, Technology Marketing, Community Relations, Product Development/Marketing, SEO/SEM, Design, Blogging, Speaker/Author, Education Development/Facilitation

Work Terms

Negotiable. Generally available Monday through Friday 9-5pm. Payment is expected on project completion. For larger projects, a nonrefundable deposit will be secured.