Creative, multi-talented Pay-Per-Click Manager, focused on delivering more customers and orders through efficient account structure and strategic optimization.
I have an unusually varied background for a PPC guy, which I think makes me very strong as an Adwords, Bing and Facebook account manager.
I believe the analytical side of the process – number crunching, data analysis, fine tuning of small levers for cumulative efficiencies – is essential, but only half of the picture.
The other half is equally important but completely different, and lifts performance potential into a higher realm.
Strategic, creative insight.
Together they create an alchemy that magnifies the potential results of a campaign.
Here’s why: PPC is a numbers game of course. Moving the averages of several KPIs in the right directions creates wins. The thing is, being able to delve into the psychology of buyer motivation and harness that in the format of a digital ad can magnify results by orders of magnitude – not possible using the standard levers of quality score and bid alone.
I am great at optimizing a campaign to maximize quality score, and minimize CPC.
I am just as good at what I call ad farming – continually running creative tests to find the levers that can multiply CTR ten-fold.
Please consider me for your most demanding Pay-Per-Click troubleshooting, setup, optimization and management needs.
I am an English native working in the U.S.A. I am easy to work with, diligent, responsible, a productive and reliable team member as well as capable of producing excellent results independently.
Work Terms
I am open to different working arrangements, can adjust my schedule to accommodate yours, working around existing commitments. I have a preferred hourly rate but can be flexible here too, to make interesting projects work for mutual benefit.
I can keep in touch through email, phone, text or video conference.