Turning bold ideas into sellable realities. AI + Fashion + Strategy = Commercial Magic.

I’m a multi-hyphenate commercial strategist, brand builder, and creative fixer with over a decade of experience transforming ideas into market-ready empires.

From fashion collections that blend AI and cultural storytelling to digital launches that go viral without spending a cent on ads, I specialize in making brands unforgettable — and profitable.

💼 I’ve worked as an Area Commercial Manager for one of the largest fashion retailers in Europe, leading multi-country markets, managing over 50 stores, and designing capsule collections that merged trends with customer emotion. I also co-founded businesses in event production, talent representation, and AI product storytelling.

⚙️ What I bring:

Sharp strategic thinking, built from years in high-pressure commercial environments

Brand storytelling that blends emotion, aesthetics, and sales psychology

AI-generated content, product design, and pitch deck creation

Deep understanding of how Gen Z, retail, and culture collide

Fast execution, high taste, and brutal honesty

I’ve developed:

Commercial playbooks for fashion companies

Investor decks for beauty and tech startups


AI-generated fashion capsules that feel like Paris Fashion Week on a budget

Presentation scripts that close deals or silence boardrooms

I move between industries — fashion, tech, eComm, AI, events, coaching — with one mission:
To make every idea feel inevitable, desirable, and impossible to ignore.

Work Terms

🕐 Hours: Flexible across time zones, available most weekdays and weekends
💰 Payment: Fixed price or milestone-based projects preferred — always fair, always transparent
📬 Communication:, chat, and video calls — I’m fast, direct, and collaborative
🚀 Style: Bold, decisive, and high-standard. I don’t just take tasks — I improve the mission.
🤝 I treat your project like a pitch to the world. If it doesn’t impress, we rework it till it does.

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