SEO • Google Ads • Meta Ads • Content • Local & AI Search. Complete marketing execution for travel, local service and eCommerce brands.

I handle digital marketing end to end — strategy, search, paid media, content and conversion — for businesses that want one person accountable for the whole funnel instead of four vendors blaming each other.

Most of what I know came from spending my own money. I own and operate a portfolio of travel and tourism websites targeting the US market. I do the keyword research, write the briefs, build the pages, run the ad accounts and live with the results in my own P&L. That changes how I approach client work — I'm not optimising for a report that looks impressive, I'm optimising for the number that pays the bills.

WHAT I COVER

SEO — technical audits, site architecture, topical clusters, on-page, internal linking, schema
Local SEO — Google Business Profile optimisation, citations, NAP consistency, map pack visibility
Paid Media — Google Ads and Meta Ads: account structure, audience strategy, creative testing, scaling
Content — briefs, long-form articles, landing pages, category and product copy
Conversion — funnel mapping, landing page structure, CRO recommendations
Analytics — GA4 and Search Console setup, measurement you can trust, and reporting that shows cause and effect
AI Search Visibility — getting brands cited in ChatGPT, Perplexity and Google AI Overviews, where a growing share of buyer research now begins

HOW I THINK

Marketing usually fails for boring reasons: wrong offer, wrong audience, numbers that lie, a page nobody can use. I look for those first. If your real problem is a broken checkout, I'll tell you that instead of selling you more traffic.

I take on a small number of clients at a time. You work with me directly, and you get plain answers about what's working and what isn't.

Strongest in: travel and tourism, local service businesses, eCommerce, early-stage SaaS.

Work Terms

HOW I PRICE

Fixed price for defined scopes — audits, builds, one-off campaigns
Monthly retainer for ongoing SEO, content and ad management — three-month minimum, because nothing in organic search proves itself in 30 days
Hourly for consulting, diagnostics and training
Ad spend is always separate from my fee and stays in your own accounts

PAYMENT

All work handled through Guru SafePay
Fixed-price projects split into milestones, each released on delivery
Retainers invoiced at the start of each month
Larger builds: 30% at kickoff, remainder across agreed milestones

HOW I RUN A PROJECT

Written brief or a short discovery conversation before anything begins
You receive a written scope: deliverables, timeline, what's included and what isn't
Weekly written update on active projects, monthly report on retainers
One revision round on every deliverable; more if the brief changed on my side
Everything I produce is yours — files, documentation, dashboards, raw data

WHAT I NEED FROM YOU

Ownership of your own analytics, advertising and business profile properties
One decision-maker who can approve work
Honest numbers — margins, cost per lead, what a customer is worth. I can't optimise toward a target nobody has defined.

WHAT I DON'T DO

Guaranteed rankings or guaranteed positions — anyone promising those is guessing with your budget
Link schemes or anything that puts your domain at risk
Rewriting or republishing competitors' content
Take on a project I don't think I'm the right fit for. I'd rather say no than deliver something mediocre.

HOURS AND RESPONSE

Based in India, working IST — full overlap with UK and EU business hours, and US mornings
Replies within one business day, usually much faster
Urgent turnaround possible when agreed in advance

ENDING AN ENGAGEMENT

Retainers: 14 days' notice from either side
Fixed price: completed milestones invoiced, unstarted work refunded