Eddy Hamad

Annandale, New South Wales, Australia

Yearly Stats: $0 Earned |

The guru of


Eddy Hamad

Market Research Specialist @ Test & Measure


Working as an independent consultant in my own business (Test & Measure), I specialise in providing data-backed consumer insights for large companies, agencies, SMEs and entrepreneurs. I help test, refine and recommend how to optimise their ideas, campaigns and offers for potential customers ahead of time with well designed survey data fused with market data. I have also consulted to various Australian research agencies as an independent contractor.

Scope of services include:
*Testing, refining and optimising your offers, ideas and campaigns
*Quantifying the value of brand in consumer decisions
*Modelling consumer paths to purchase using linear, circular and tiered frameworks
*Improving advertising and content effectiveness by employing A/B tests
*Finding deeper segments of opportunity beyond readily obtainable profiling variables
*Probing deeper into consumer experiences and reasoning with text mining
*Adjusting above-the-line channel spend to maintain ROI at lower cost using econometric modelling
*Data visualisation using Tableau and PowerBI

Work Terms

No working terms.