I will help you create content that will convert strangers into your customers
I started my career as a marketing generalist. I was then developing case studies, technology briefs, putting out social media posts and creating emails to send out to our target audiences. I did not have a marketing platform and had to manually conduct functions like lead scoring and lead migration.
As I progressed through my career, over the years, I found myself creating structured digital content further to what I had previously been doing. Now, I was developing brochures, news releases, press releases in a structured way, paying attention to SEO, and how the content I created resonated with the overall marketing plan I was executing.
The next step in the evolution of my career was digital marketing. Here, I delved into digital creatives such as designing banner ads and writing SEM copy for Google Ads among creating advertising campaigns. Once I ran these campaigns, I had to measure their success metrics and make changes to keywords or the creatives themselves to determine if I can get better results. I had help with an assistant and together we executed the marketing function.
I have now moved on to undertaking all of the above activities, but, in addition, I use a CRM system where a lot of my marketing activities are automated and centralized. I am also able to get data from one place and visualize the marketing funnel to get an overview of our progress.
I also have a small team, now, that I work with to help with finer details of designing complex graphics to represent technical workflows or tweak the CRM with code so we can link it to our landing pages we use for lead generation purpose, measure attribution and cross-link data across related platform such as the email marketing module.
I have a bachelor's degree in marketing from Northumbria University, UK. When I am not working, I like to spend time with my family, go for a run or read well-written books.