Marketing-Driven Design that Delivers Results
Hi, I’m Helie, a marketing professional turned passionate designer who believes that creativity isn’t just about making things look good — it’s about making them mean something.
With over 15 years of experience in marketing and communications, I’ve worked across diverse industries including beauty, retail, publication, recreation, and mall management. Through these roles, I discovered my true passion — transforming marketing messages into visually engaging designs that connect with people.
Over the years, I’ve created a wide range of materials: company portfolios, print advertisements, posters, packaging, presentation decks, vehicle wraps, and social media content. Each project deepened my appreciation for how design can tell a story, spark emotion, and bring a brand’s vision to life.
My Values
I believe in purposeful creativity, positivity, and attention to detail. Every design I create begins with clear intention and positive energy — a reflection of my strong belief in the Law of Attraction. To me, what we focus on grows, and when we pour good energy into our work, it resonates with others.
Beyond the Screen
Outside of work, I’m a hands-on creative soul. I love doing DIY projects — from making jewelry and candles to floral arrangements, household crafts, and painting. These activities remind me that creativity flows best when we’re fully present and enjoying the process.
I’m also an avid reader of non-fiction books on self-improvement, energy, aura, and self-healing. I believe that inner growth fuels outer creativity — when we nurture our mindset, our work naturally reflects harmony and inspiration.
My Promise
When you work with me, you’re not just hiring a designer — you’re partnering with someone who blends marketing insight, creative vision, and heartfelt intention. My goal is to help your brand shine through designs that are both visually appealing and strategically effective.
Let’s create something meaningful together — designs that tell stories, attract the right energy, and leave a lasting impression.
Work Terms
Work Terms / Availability
Hours of Operation: I am based in Singapore (GMT+8). I am generally available for communication from 9:00 AM to 12:00 PM and 3:00 PM to 6:00 PM. Please note that I am unavailable between 1:00 PM – 3:00 PM daily, as I need to pick up my children from school.
Preferred Communication: I prefer to communicate via email, which allows me to respond thoughtfully and keep track of project details.
Payment Terms
20% upfront upon project confirmation
50% after the first draft/design is delivered
30% upon final approval of the design
Important Note: High-resolution final artwork will only be released after full payment is received.
Revision Policy
I aim for client satisfaction and do not set a fixed number of revisions. I am happy to refine the design until you are satisfied, but revisions should remain reasonable to ensure efficiency for both parties.