From strategy to creation & from idea to impact

BizzBoost Academy was founded on the belief that a strong employer brand is the key to sustainable organizational success.

In a time where competition for talent is growing and employees are increasingly making conscious choices for employers that align with their values, employer branding is no longer a luxury—it’s a necessity.

Our roots lie in the education sector, where the need for tailored communication, international positioning, and attracting diverse talent has been felt for years. The Academy was born out of a vision for educational innovation and international recruitment: How do you attract international students to Dutch universities of applied sciences? How do you position educational institutions in a way that resonates, connects, and convinces—in an increasingly competitive world?

We are based in Deventer, the Netherlands, and our founder Jet brings years of experience in communication, strategic positioning, and labor market strategy—combined with a passion for education and inclusive recruitment.

This unique combination forms the foundation of BizzBoost Academy: where employer branding and educational communication reinforce one another.