With over 15 years of experience in industry research, consulting, and digital transformation, I’ve dedicated my career to helping organizations in the pulp, paper, packaging, and manufacturing sectors make smarter, data-driven decisions. My journey began on the shop floor as a production trainee, where I gained firsthand insight into manufacturing challenges, line efficiency, and the importance of well-designed processes. That early exposure shaped the foundation of my analytical and problem-solving mindset.

Over the years, I moved into research and strategic consulting—managing 25+ large-scale projects, mentoring analysts, and supporting multi-million-dollar investments through market intelligence, benchmarking, and M&A analysis. I learned that great decisions rely not just on data, but on clarity, context, and timely insights. That philosophy continues to guide my approach today.

I am also the Founder & Editor of Pulp & Paper Chronicle, a global platform built to bring daily news, sustainability updates, and expert perspectives to the industry. Creating this platform has been one of my most meaningful projects—it allows me to connect with professionals worldwide, highlight innovation, and contribute to the growth of the sector I’ve spent my career understanding.

I value integrity, curiosity, and continuous learning, and I believe in communicating with transparency and purpose. Whether I’m building a Power BI dashboard, writing an industry article, or advising a client on market strategy, my goal is the same: deliver insights that create real impact.

Outside of work, I enjoy exploring new technologies, reading about industrial innovation, and following global sustainability developments. I’m driven by the belief that industries evolve when knowledge is shared—and I’m committed to being part of that movement.

Work Terms

I am available Monday to Friday, with flexible hours to support clients across different time zones. Weekend availability can be arranged for urgent or time-sensitive projects.