Experienced Brand and Campaign Strategy Copywriter

I'm John Fountain - a brand writer/ creative strategist with a long track record of helping brands find their voice, cut through the noise, and say things that resonate with their audience. I turn the complex or technical into clear, engaging ideas that people actually want to read. I use emotional triggers to make people feel something they didn't expect - turning indifference into interest, or skepticism into trust. And I target the doubters of the world. The indifferent. The distant. The disengaged. My goal is to try and win them over. It's an approach that works. People don't buy features or facts - they buy feelings and the promise of improving their lives. Creating the bridge between what is and what could be is where my writing hits hardest. I operate in the space where understanding human behavior meets business outcomes. That means knowing what a brand stands for, understanding what makes people tick, and then engineering the language so attention turns into action. I spent three years at the giant brand agency McCann as Lead Writer, ran copywriting departments, mentored junior writers, and sat on award juries. My portfolio spans premium consumer brands, and one client called me a 'Rare Find' on Upwork - because writers with this combination of strategic thinking and craft are hard to come by.

Work Terms

50 per cent payment before I start. Final payment no later than 30 days

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