Marketing & Content Strategist | Assisting B2B service businesses with people-centric marketing & content strategies that results in brand authority, engagement & growth |

What drives growth?

Customer acquisition or customer retention?

That’s the conundrum B2B service business CEOs & managers face.

Both are necessities for growth. Yet with 95% of our buyers not in the market for our services at any one point in time, how do we achieve our growth targets?

The solution lies with the customer!

Shift your focus from looking at the customer as a number or designation to looking at the person. A human being just like you.

As people we are emotionally driven in giving our attention to content, technology, and perceived value of a brand. Whatever we are worrying or anxious about is what is top-of-mind and catches our attention. We seek information that helps us overcome the issue. Resulting in becoming receptive to the source that provides it.

Understanding this emotional interconnectivity, in our communication, results in making the customer feel good. That influences brand likeability. Which drives preference.

Creating emotional stickiness requires this shift in focus. Stepping away from only communicating product stories to creating conversations. It involves branding by identifying the key areas of interest amongst the various stakeholders of the brand.
It’s all done in the same marketing budget you have. Just reallocated more effectively.

I help B2B service business CEOs & their marketing teams grow emotional likeability for their brands through my ‘Triple M’ strategy framework. That gives a marketing strategy, a communication plan & a content strategy as action plans. Together they deliver the growth you want to achieve.

My methodology is an outcome of the learnings I’ve had in marketing leadership roles over 30 years, in management consulting, financial services, marketing technology, social media management, education, learning & development, tourism & hospitality, and telecommunication, across South-East Asia.

It’s why my business is called Humanizing Business.

Want to know more? Join me on LinkedIn, Instagram & Twitter.

Work Terms

1. A 60 minutes free call to understand the requirement.
2. Clients can opt for the 6 or 11 interactive sessions for strategy development (with a max of 5 people from the team for all sessions).
3. Followed with booking a specific number of consulting hours per month on a monthly retainer. On this a minimum 3 months of advisory time has to be booked.
4. Stand alone projects covering strategic marketing planning are also taken on. In this clients need to provide a project brief. Based on which there would be an initial, free, 60 minute call for clarifications. Post that the work proposal covering scope, timelines and cost will be submitted for acceptance.
5. Payment terms:
-- For commissioning of work 30% advance payment.
-- At mutually agreed milestones within the project two payments of 25% each is to be made.
-- Before submission of strategy document balance 20% payment is to be made.
-- Consulting time booked on monthly basis requires the agreed monthly fee to be paid in advance for the month.

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