Creative, integrated and sales-oriented / results-driven marketing, advertising, public relations and sales campaigns for small to medium-sized businesses.
In business you're either moving forward or you're falling behind.
I believe the long-term success of companies - big and small - depends on a consistent and persistent approach to marketing. Not crystal balls, silver bullets or magic wands, but a systematic, disciplined, scheduled and sales-oriented / results-based approach which leads growth-oriented companies to:
- Continuously search for new customers.
- Build strong client relationships and maximize existing customer potential.
- Increase market share.
- Develop and introduce new and better products and services.
- Maximize profit margins.
- Evaluate the market and the competition to uncover new opportunities.
- Craft persuasive, meaningful, customer-centric and sales-oriented messages.
- Evaluate results and refine future programs and campaigns accordingly.
I have over 30+ years of marketing experience encompassing multiple disciplines as diverse as copy writing, creative, market research and strategy formulation, account servicing, and sales - both in the field and as a manager. I have worked creating and implementing cohesive long-term marketing plans across varied communications channels from Fortune 500 companies to many privately owned sole proprietorships, in both the B2B and B2C arenas, including but not limited to the finance, banking, automotive, industrial, agricultural, consumer and food industries.
My work includes broadcast, outdoor, print, direct mail and now of course web-based tasks such as email marketing, web design, search engine optimization, social media marketing and pay-per-click advertising. As an executive and as a small business owner I bring creativity and an old-fashioned work ethic to every assignment, and take great pride in partnering with my clients, making their mission my own, and trying my best to give them the highest return on their investment possible.
Work Terms
24/7