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Strategic and Quantifiable Campaigns for the Digital Age: Public Relations, Social Media, Content Writing

Lisa Helfer Elghazi is the President and Founder of Celesta Marketing & Public Relations. She has worked with numerous companies around the globe to develop public relations and social media campaigns, branding initiatives, and content marketing strategies in the B2B, consumer, education, and performing arts sectors. She offers superb qualifications in all phases of communications, with emphasis on tactical planning.

As president of her company, she has secured company’s accounts, managed all projects, and overseen marketing teams. She procures high level corporate and entertainment speaking talent and develops relationships for start-ups, Fortune 500 clients and many companies internationally. Campaigns have produced top return on investment for her clients; she maximizes their prominence, helps them create a deeper, more loyal sense of community, and increases their profits. Client success is measured through detailed metrics and analytics—her positive client testimonials speak to the value of her work.

Lisa is a dynamic leader that can transform an idea into a tangible product, she is adept at building consensus among decision makers at all levels of an organization, and is passionate about maximizing revenue generation as well as ROI with every project.

Throughout her 20-year career, she has a proven track record of exceeding client expectations because she understands what drives success in today’s competitive business environment. Lisa uses a collaborative approach with clients to produce public relations campaigns that deliver quantifiable results. She takes the time to understand the needs and perspectives of all key stakeholders in a project, guaranteeing finished products are aligned with their core values and expectations. Furthermore, Lisa employs a hands-on leadership approach that inspires creativity, loyalty, and improved performance from colleagues and direct reports.

Founded: 2004

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