Technical SEO and WordPress. I verify fixes from outside the server.

I run the technical SEO and web operations for Balar Media Group, an Australian digital agency, across its portfolio of Australian client sites.

My work is the unglamorous half of SEO: redirect tables, schema graphs, metadata at scale, analytics that actually record what you think they record, and finding the reason a fix that went in fine never reached a visitor.

A sample of recent months:
- Repaired 21 broken redirect rules on a manufacturer's site: 19 fired into 404s and 2 looped. After the fix, all 111 enabled rules resolve in a single hop, verified by following every one
- Applied 37 metadata corrections across a security screens installer, including three paid campaign landing pages advertising the wrong product entirely
- Wrote and verified alt text for 386 images across four sites, every image opened and described from the picture rather than the filename
- Audited 12 client sites in a day: titles, metadata, schema, speed, mobile rendering, internal link graphs
- Verified GA4 coverage page by page across three sites, 383 pages, rather than trusting a container check

How I work: guarded writes that only fire if the current value matches what I measured, a rollback file before anything is applied, and verification on a plain request rather than a cache busted one. If a job needs your decision instead of my assumption, you get the question.

Working Australian business hours with an Australian agency. Australian English as standard.

Work Terms

Hours: Australian business hours, Monday to Friday (AEST). Messages answered within one business day, usually faster.

Communication: through Guru messages, in plain English. If something needs your decision, you get a question, not an assumption.

Quoting: send your website URL with your brief. I quote from the real site, so I will not price work sight unseen.

Payment: through Guru SafePay invoices only. Fixed price for defined scopes, hourly for open ended work.

Working in your site: never put sign-in details in chat. If a job needs me inside WordPress or your analytics, we arrange it safely after the award, or you create a temporary account for me and remove it when the job is done.