WE BUILD DIGITAL THAT SCALE AND LAST
Digital strategist and optimization strategist with a focus for assisting organizations and businesses achieve their online conversion goals through structured best practice strategy and implementation.
Passionate about driving commercial performance through customer insight and digital marketing performance. Strong interest in psychology and online consumer behavior, backed by solid analytical skills and detail orientation.
Core areas of expertise include:
• Digital Marketing Strategy & Implementation
• Cross Media Marketing Planning
• UX and CRO best practices implementation
• Effective A/B, Multi-Armed Bandit and A/B/n Testing
• User Experience & eCommerce Funnel Optimization (Conversion Optimization)
• Customer Acquisition & Retention
• Data Analytics - Google Analytics Certified
• Search Engine & Display Marketing (SEM & SEA) - Google AdWords Certified
• Search Engine Optimisation (SEO)
• Social Media Marketing (SMO)
• Email Marketing
Experience With:
• Google AdWords, Analytics, Tag Manager, Search Console
• Facebook Ad Manager
• Adobe Omniture
• Heap Analytics
• Segment
• Optimizely
• Atlassian Confluence
• Hootsuite