Unveiling the power of words to create copies that read your reader’s mind: It is possible with a touch of psychology, a true sympathy for your client and a playful copywriter.

What do a corporate banker, a silent meditator and an environmental NGO worker have in common? Well, not much if taken separately, but put them all in the same person, shake everything, add a late diploma in positive psychology and you will get an inspired copywriter cocktail. I find beauty in connecting the dots between seemingly different experiences and in discovering the hidden sides of the stories. Mine is of a French national who ended up living more than a decade in Brazil and who is now adding one more ingredient to the drink: copywriting.

I worked for more than fifteen years in the corporate banking sector, where actually my job was not about figures, but about words. I was translating complex sets of information and figures into concise, clear and attractive papers to convince decisions makers to follow on determined projects. This is where I realized the power of words, and how a well-written copy can subtlety orientate the reader toward a specific conclusion. I lost count of how many times I turned desperate situations around thanks to a good written message.
Silence is powerful too, because it is the birth's place of the words. I find inspiration in my daily meditation practices, as the clarity that arise makes things simple, and what is simple is convincing.
And convincing has now become my daily job. I am currently working in an environmental NGO to protect the Brazilian rainforest, working hard to convince highly rationale people that trees have a value that cannot be measured with money. If I can do that, I can also convince your customers of the value of your product. And you will get the best copies ever.

More information upon (written) demand,
All the best

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