Telling your brand's story with strategy, so your message doesn't just get seen—it gets remembered.

My journey into copywriting didn't start with confidence; it started with curiosity. For over two years, I dedicated myself to learning the craft from the ground up. This meant late nights, countless courses, and the discipline to treat learning like a full-time job. I immersed myself in the strategy through Simplilearn's Digital Marketing, the psychology of conversion with HubSpot's Frictionless Sales, and the art of persuasion with Cursa's Copywriting course.

That journey taught me more than just skills—it taught me perseverance and a deep respect for the process. I understand what it means to build something from scratch, and I bring that same dedication to every brand I work with. I don't just write words; I build a bridge of trust between you and your audience. My mission is to take the lessons from my own journey—the focus, the resilience, the attention to detail—and use them to help your brand tell its story with clarity and conviction.

Let's build something meaningful together.

Work Terms

Hours of Operation:

Operating across flexible hours to accommodate project timelines.
My process prioritizes deep, focused work—including essential research and strategy—to deliver high-quality, effective copy.

Payment Terms:

1.Recommended: I primarily work on a fixed-project fee basis. This ensures you have a predictable cost, and it allows me to dedicate the necessary time to in-depth research and strategy without the pressure of a timer, guaranteeing a superior final product.
2. For Hourly Work:
If an hourly rate is preferred, I use a hybrid tracking method:
*Guru Work Diary: Used for active work sessions like writing, editing, and direct client communication.
*Manual Time Logging: Used for offline research, strategic planning, and creative development. All manually-added time will be clearly described in your invoice for complete transparency (e.g., "2 hours - Market and competitor research for Project X").

Preferred Communication Style:

1.Initial Strategy & Kick-off: To ensure we capture every crucial detail, I strongly prefer a brief video conference (via Google Meet or Zoom) at the project's start. This allows us to discuss brand voice, target audience, and project goals with the clarity that text alone cannot provide.
2.Ongoing Updates: For day-to-day communication and file sharing, I use Guru's messaging system to keep all project details organized and accessible in one place.