My strength lies in building trusted relationships—with clients, stakeholders, and media partners. I’m skilled at navigating culturally sensitive landscapes and aligning messages with busine

With over 7 years of experience in public relations and strategic communications, I specialize in crafting impactful narratives that elevate brands, protect reputations, and drive meaningful engagement across the MENA region. As a Senior Account Manager at Memac Ogilvy, I lead a high-performing team to deliver campaigns that resonate across sectors—from tobacco and finance to aviation, F&B, and tech.

My strength lies in building trusted relationships—with clients, stakeholders, and media partners. I’m skilled at navigating culturally sensitive landscapes and aligning messages with business goals, regulatory frameworks, and public sentiment.

Fluent in both Arabic and English, I bridge communication gaps and foster connections in multicultural environments. My approach is results-driven, blending strategy with creativity to deliver campaigns that exceed expectations and withstand scrutiny.

Whether leading a crisis response, developing CSR initiatives, or launching a regional media campaign, I bring a clear vision, sharp execution, and deep regional insight to every challenge.

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