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Skills

  • Brand Positioning Strategies
  • Consumer Branding
  • Corporate Branding
  • Marketing
  • Marketing Research
  • Research
  • Test

Services

  • Brand / Product Positioning B2C or B2B

    $100/hr Starting at $1K Ongoing

    Dedicated Resource

    If you want to know how to segment, who to target and how to position your brand/product/business, I am your guy. I have great experience helping start-ups and established brands in creating a unique...

    Brand Positioning StrategiesConsumer BrandingCorporate BrandingMarketingMarketing Research

About

20 years making B2C and B2B marketing easy. Great experience dealing with complex branding issues at leading companies (Google, J&J, McDonald's, etc).

Highly accomplished, US MBA-qualified, B2C marketing and sales executive with worldwide markets’ experience at leading companies (Google, Johnson & Johnson, McDonald’s, Disney, etc.).
Strong expertise in branding, new product development, integrated media planning, achieving sales targets, managing seasoned multifunctional teams & agencies, managing € multi-million marketing budgets, running complex digital transformation projects, creating winning pitches for sales teams.
Passionate about driving innovation: Love being the first to try out new things and exploring uncharted territory.
Investor & advisor at 5 consolidated digital start-ups and active participant at top international digital events.
Solid communication skills: Professor at top marketing & digital business schools in Spain (ESIC, ISDI, The Valley).
Truly international outlook: Studied and worked 7 years abroad in 5 different countries (US, UK, Ire., Fr., Arg.). Spanish, English, French (fluent), Italian (medium), German & Portuguese (basic).
Love challenges: run Madrid marathon, walked the Camino Way (400 kms), competing in field hockey since 1985