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Skills

  • Analytics
  • Campaign Planning
  • Remarketing
  • Advertising
  • Branding
  • Display Advertising
  • E Commerce
  • Facebook Advertising
  • Google Ad Manager
  • Google Certified
  • Lead Generation
  • Marketing
  • Sales
  • Search Advertising
  • Search Engine Marketing

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Services

  • Certified Google PPC Ads Partner

    $40/hr Starting at $400 Ongoing

    Dedicated Resource

    I have over 8 years of experience with AdWords using all SEM properties such as Search, Display, Shopping & Video. I manage all reporting, Google Analytics and Google tag manager tasks for my clients...

    AnalyticsCampaign PlanningDisplay AdvertisingGoogle Ad ManagerGoogle Certified

  • Certified Facebook PPC Ads Partner

    $40/hr Starting at $400 Ongoing

    Dedicated Resource

    I currently manage social media advertising campaigns for some of the largest brands in Australia with a combined annual media spend of 750k. I manage all reporting, Google Analytics and Google tag manager...

    AdvertisingAnalyticsBrandingCampaign PlanningE Commerce

About

Certified Google & Facebook PPC Ads Partner | GTM, GA & FB Tracking

Digital & PPC marketing strategists helping businesses experience growth & profits from effective use of pay per click marketing.

Over $2.5 million dollars in advertising spend experience for lead generation and E-commerce clients. We take much pride in our work and ability to deliver solid results while providing cutting edge digital strategies & tactics.

Initial Audit
•Keyword research
•Develop industry insights & benchmarking
•Map commercial goals & objectives
•Benchmark the current digital performance of the various digital touchpoints
•Identify additional opportunities

Competitor Analysis
•Keyword research & search positioning
•Ad copy research & search positioning
•Daily trends search positioning
•Average CPC spends
•Average CPC bid

SEM Programming
•Keyword & negative keyword research
•Ad copy creation
•Ad extensions creation
•Location & Timing scheduling
•Age group & Gender settings
•Budget Requirements
•Pixels, Conversion tracking setup
•Google Analytics integration with AdWords
•Google Analytics Goals Setup

Social Media Advertising
•Custom Audience Segmentation
•Business page engagement audience segmentaion
*Pixel optimization
*Catalog implementation

"ONGOING MANAGEMENT (month to month)"
•Negative keyword optimizations (Non related search terms)
•A/B Advert copy split-testing
•Outbid competition (where achievable within budget)
•Identify new keyword opportunities
•Increase quality score
•Reduce PPC bounce rate
•Switch strategy to focus from clicks to conversions once pixel is optimized
•Budget adjustments & allocations
•Measure performance, optimise & report
•Geographic segmentation
•Device segmentation
•Maximize Google Impression Share
*Audience split testing

Work Terms

I'm currently available as needed and open to offers.