Digital Marketing Expert
I am a Google Adwords Certified Partner Bing Ads Accredited Professional, having 5+ years of experience in PPC services.
Managed PPC campaigns for number of clients from different niches like web development, Real Estate, E-commerce, Education etc.
• Conduct keyword research, PPC budget forecasting and recommend keyword selection for campaigns.
• Review/provide analysis on PPC landing pages & banners.
• Write PPC advertising copy.
• Set up PPC campaigns in various search engine interfaces - Google, Yahoo & Bing.
• Set up PPC conversion tracking.
• Analyze campaign data to optimize campaigns and present recommendations.
• Knowledge of advance campaign optimization strategies.
• A/B split testing.
• Manage and maintain daily/monthly PPC spends to ensure each campaigns meet the desired performance metrics.
• Maintain PPC knowledge base through constant self-education. less