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Skills

  • Analytics
  • Campaign Planning
  • Career Development
  • Display Advertising
  • Marketing
  • Pay Per Click
  • Search Engine Marketing (SEM)
  • Web Analytics

Services

  • PPC Executive

    $8/hr Starting at $25 Ongoing

    Dedicated Resource

    I am Rahul Kumar, SEM (PPC) Executive having 3 year 5 Month of expertise in SEM with an excellent familiarity with various Internet resources.I am also very well versed in managing PPC campaigns, have...

    AnalyticsCampaign PlanningCareer DevelopmentDisplay AdvertisingMarketing

About

Solution Focused and Result Oriented Professional with over 3.4 years of experience in digital marketing. Managed projects with included managing search, display, social and seo program.

I am Rahul Kumar, SEM Executive having 3 year 5 Month of expertise in SEM with an excellent familiarity with various Internet resources.I am also very well versed in managing PPC campaigns, have a solid grasp of web analytics and strong understanding of online marketing concepts, procedures, strategies and practices.

Currently Working with My Flight Trip, Noida.

Looking for the best opportunity for my career. Waiting for your response.

Work Terms

RESPONSIBILITIES:
Responsible for Paid Marketing - Google Adwords, Google Display, Familiar with Google Analytics, Bing Ads, Google AdWords Editor and Remarketing for PPC Ads.
Keyword Grouping using broad match, exact match, phrase match, negative match techniques insertion of Google
Monitoring daily/weekly/monthly activities of keywords, ad copies, landing pages performance to optimize and achieve targets CPA and optimize CPA based on different reports like search partner report, geo location report, device specific reports, hourly/daily/weekly/monthly comparison reports.
Optimizing and taking benefit of new features of different tools according to need.
Conceptualize marketing reports, providing useful insights on performance, market conditions, competitor analysis and suggested plans to management.
Writing effective ad copies, Budget allocation, bid adjustment as per their performance.
Improve Quality Score of the Keywords by increasing the relevancy of the ads according to the corresponding keywords and Landing Page.
Account Optimization on daily basis for better performance.
Management of Multiple Google Adwords Account With My Client Center (MCC).
Maintaining reports on daily / weekly basis.
Expertise in Search and display strategies like
Search: Intent marketing through Text Ads, RLSA and Remarketing campaigns
Display: Contextual, Dynamic remarketing, Topic, Inaffinity audience targeting, Manage placements and Search companion Marketing