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Skills

  • Brand Development
  • Brand Identity
  • Brand Management
  • Branding
  • Consumer Branding
  • Corporate Branding
  • Corporate Identity
  • Identity Packages
  • Marketing
  • Personal Branding
  • Product Branding
  • Retail Branding
  • Sales Channel Branding
  • Strategy Development

Services

  • Brand Strategist | Identity, Marketing

    $35/hr Starting at $100 Ongoing

    Dedicated Resource

    I’m a Brand Strategist and Growth Consultant experienced in building and scaling premium brands in the luxury, hospitality, and retail sectors. Whether you’re looking to launch a new brand identity, refine...

    Brand DevelopmentBrand IdentityBrand ManagementBrandingConsumer Branding

About

Brand Strategist & Identity Architect | Business Strategy & Creative Execution

I am a versatile Brand Strategist and Creative Consultant dedicated to building brands that don’t just look good, but perform exceptionally. With a Master of Science in International Luxury Management (Politecnico di Milano & NEOMA), I combine rigorous business intelligence with high-level design thinking.

I specialize in creating comprehensive Brand Architectures tailored to specific sectors and consumer behaviors. My approach is data-driven yet creatively bold: I use SWOT analyses, market research, and consumer profiling to build a strategic foundation, then translate that into a compelling Visual Identity and Corporate Storytelling.

Brand Development: End-to-end brand architecture, positioning, and niche identification.

Strategic Analysis: Sector-specific SWOT analysis, competitor benchmarking, and consumer journey mapping.

Creative Identity: Visual identity systems, logo philosophy, and cohesive brand guidelines.

Business Presentations: Designing high-impact pitch decks and investor presentations that secure funding and partnerships.

Digital Strategy: Growth-focused marketing plans and innovative campaign ideas.

Work Terms

Operating Procedure & Methodology
My workflow is designed to ensure strategic depth and creative precision:
1. Discovery & Audit: We define your brand’s current standing, market challenges, and target KPIs.
2. Strategy & Creation: I develop the core architecture (SWOT, positioning, or identity) and present initial concepts.
3. Refinement & Delivery: I fine-tune the assets based on your feedback for final market implementation.
Payment & Security
• Guru Safepay: All projects are managed through Guru’s Safepay system to ensure 100% payment security for both parties.
• Milestone Payments: I work with defined milestones. For project-based work, the first milestone (Research & Analysis) must be funded before the project commences.
Turnaround Time
I prioritize efficiency without compromising quality:
• Business Presentations & Pitch Decks: 1–3 business days.
• Brand Strategy & SWOT Analysis: 3–5 business days.
• Full Corporate Identity Packages: 2–4 weeks (depending on the complexity of the brand architecture).
Communication & Support
• Channels: Primary communication through Guru Message Center. Available for video consultations (Zoom/Google Meet) for kick-offs and strategic reviews.
• Response Time: I typically respond to all inquiries within 12–24 hours.
• Revisions: Includes up to 3 rounds of revisions to ensure the final output perfectly aligns with your vision.
Availability
Currently accepting new projects. Ready to initiate the discovery phase immediately for high-priority tasks.