Results-focused marketing manager with a thorough understanding of digital advertising, social media, content marketing, customer engagement, and community building strategies.

Built and led internal team and provided strategic and tactical guidance to a team of 5 with accountability for all social media channels (Facebook, Twitter, Instagram, Snapchat etc) along with email marketing campaigns, and SEO/SEM strategies. Collaborated with marketing and company executives to ensure strategy aligns with company objectives.
Selected Results:
▪ IncreasedsocialmediaROIby224%anddigitalmarketingleadgenerationby118%.
▪ Grew Facebook ‘likes’ by more than 10x and boosted followers
▪ Improved Google Adwords ROI by 110% and achieved top organic rankings for key phrases.
▪ Launched the first concerted e-mail marketing strategy and grew contact database by 168%.
Strategies:
▪ Worked closely with the marketing team to develop a new social media strategy, replacing overt sales pitches with a focus on engagement and customer care.
▪ Created SEO program for a chain of restaurants that increased bookings by 68% in the first 6 months and continued to drive revenue gains over the following years.
▪ Developedengaging,viralcontenttobuildsocialmediaaudience,includingcontestsand original videos. Audited content to identify SEO/traffic generation opportunities
▪ Revamped PPC advertising and removed under-performing or costly ads, resulting in immediate performance improvement. Conducted A/B tests to optimize all ads.

Work Terms

maximum of 40 hr/week