Social Media & Paid Ads Specialist (Meta, TikTok, Instagram) | Helping course creators & coaches turn ad spend into enrollments, not just likes
I run social media strategy and paid ad campaigns across Meta, TikTok, and Instagram, focused on one outcome: turning ad spend and content into actual leads, enrollments, or sales, not vanity metrics.
I founded eBanner Studio, my own agency, where I've spent years managing content calendars, paid campaigns, and client acquisition for hospitality and lifestyle businesses, plus course creators and coaches more recently. My background is economics and marketing (MSc Economics, Lahore School of Economics), so I treat every campaign as a hypothesis to test, not a guess. I track cost-per-lead, conversion rate, and return on ad spend, and I adjust based on what the data actually shows.
What I handle:
- Meta Ads Manager and TikTok Ads campaign setup, targeting, and retargeting
Content strategy and posting calendars tailored to each platform's audience behavior
- A/B testing on creative, copy, and CTAs
- Weekly performance reporting built around the metrics that actually matter to your business
I'm Meta Blueprint certified, Adobe Certified Associate in Graphic Design, and hold a certificate in Advanced Social Media Strategy from Hootsuite Academy.
Best fit for online course creators, coaches, and small businesses who want someone to own the full funnel, from first impression to conversion, rather than just manage a posting schedule.
Work Terms
Availability: I typically respond within 24 hours and can start new projects within a few days of agreement.
Communication: I provide weekly written updates on active campaigns (performance, what changed, what's next), plus I'm available for calls when needed. I don't do unpaid trial work or free spec content, happy to discuss a small paid test if you want to see my work before committing to a larger engagement.
Payment: For hourly work, I invoice weekly. For fixed-scope projects, I typically request a portion upfront before starting, especially for projects requiring ad account or Pixel access setup.
Revisions: Included as agreed in the project scope. Requests outside the original scope are quoted separately rather than absorbed silently, so there are no surprises for either of us.
Ad account access: For paid campaign work, I'll need access to your ad accounts, Pixel, and relevant analytics on day one to move efficiently. I don't request account ownership or admin-level changes beyond what's needed to do the work.