Creating cohesive brand narratives for a wide range of active lifestyle companies. Helping brands craft and enhance their image with a distinct point of view and select product offerings.
Started in NY, with main floor companies like Nautica and Claiborne. Moved to LA for a denim opportunity that then lead to working with Gotcha Surf Co. From there my background has largely been in action sports, I worked with Tony Hawk launching his brand with Quiksilver. I lead design and merchandising for the first 2 years there before I became interested in moto-x. Since then I have focused on cross-over opportunities. How action sports and more main stream sports intertwine to bring a stronger, more exciting impact to a wider audience and consumer base.
Work Terms
I require an advance to initiate programs, then balance is due upon final presentation and hand off.