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Merchandising is the practice of promoting the sale of products in retail outlets. It includes both the variety and display of products in a store such that it entices customers to buy the product. Merchandising is a very important skill for the retail industry as the proper display of products in a store determines the rate and quantity of its sale. Merchandisers may work for the retail store owners or they may function as independent distributors of a particular product. Some merchandisers also get involved in product design, packaging, pricing, and display as per consumer demand. Merchandisers make use of national events and festivals for shop decoration and product promotion. They also ensure that the products they promote in stores match the preferences of the people living in the vicinity. If you are looking for merchandisers for hire who bid for projects online, you can check out some of the top freelance websites.

What Is Merchandising and What Do These Experts Do?

Merchandisers are responsible for enhancing the shopping experience of a consumer in local retail stores and supermarkets. They perform stock outs, organize the shelves, set up displays, and set up prices and promotional signs. They are constantly on-the-go and they visit several retail stores in a day. They understand the merchandising needs in different stores and strategize to fulfill these needs. The ultimate objective is to sell as much variety and quantity of products as possible every day. They closely work with sales experts in a store to understand the local customers’ product preferences. Based on this, they work on product appearance, display, and supply in various retail stores in a given geographic region.

If you require experts for your merchandising needs, you can find merchandisers for hire on freelance platforms. Before you do so, you need to ensure that the person:

  • Can collaborate with suppliers, manufacturers, and store owners to ensure product planning and its execution

  • Creates and organizes product promotions and advertising campaigns for various products

  • Manages inventory of products and maintains the layout plans of retail stores

Qualifications of Merchandisers

Expert merchandisers can help you improve your store inventory and layout to help you maximize the use of space and increase your sales. Here are some of the qualifications you should look for before hiring an expert.

  • Professional education and training in business, marketing, advertising, and retail

  • Ability to train employees and create training material relevant to the trainees

  • Extensive portfolio of several successful merchandising projects handled for various clients

Benefits of Freelance Merchandisers

  • They can conduct market research and gather information regarding trends and customer feedback

  • They make the maximum use of available space in your store to display products in the most enticing manner to customers

  • They analyze sales figures and understand growth, expansion, and market changes relevant to your industry

Guru Tip:

SafePay provides payment protection on our online freelancing platform Guru. It is a shared account funded by the Employer before starting work. Once the SafePay is funded, Employers can feel secure that payment can be made once they are satisfied with the work.

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