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Hire Freelance Email Marketing Experts

Email marketing refers to the act of sending a marketing-oriented message to several email addresses. The objective here is to provide valuable information about your company to a large number of recipients at the same time. It is also meant to encourage readers of the email to click on your website or other resources to acquire more information. Email marketing strategies can be used to directly sell products, share important announcements, or tell an engaging story about your brand. Currently, email marketing is the highest ROI generator in the market. Due to its ease of use and widespread reach, it is also the preferred means of marketing for a lot of businesses. Sending an email to a person adds a personalized touch and encourages them to read the message, especially if it is a brand they love and follow. Some brands also use automation to wish birthdays to their customers through email. This is another effective way to engage with existing customers. If you wish to increase sales revenue for your business, you can hire email marketing experts from any of the top freelance marketplaces, like Guru, to fulfill your requirements.

What do Email Marketing Experts do?

Email marketing experts strategize and develop marketing campaigns for promoting your brand. They draft the text content of the email ensuring that it is highly personalized and provides sufficient scope for placement of call-to-action buttons. They also think of the layout of the email including images, colors, design standards, brand voice and fonts. Marketers are often creative designers as they need to create eye-catching messages that will encourage customers and prospects to engage with the brand. They advise you on how to offer relevant discounts and coupon codes in the email so that people visit your website and make a purchase. There are several studies that suggest the best day and time for sending marketing emails. Your expert will provide suggestions regarding the same based on your business niche.

You can easily hire email marketing experts from some of the best websites to find freelancers, like Guru. Before you hire a freelancer online, you need to ensure that the expert has:

  • Familiarity with different marketing strategies, understands the USPs of email marketing over others and capitalizes on these effectively.
  • Capability to create suitable content, designs, and layouts that are appealing and engaging for the target recipients.
  • Familiarity with email management platforms such as MailChimp, Sendinblue, and Wix ShoutOut for mass marketing campaigns.
  • Capability to analyze email engagement metrics and review its performance.

Qualifications of Email Marketing Experts

It is ideal that your freelancer has the following skills:

  • Professional education and training in digital marketing, with particular emphasis on email marketing
  • Familiarity with design software such as Photoshop and Illustrator
  • Knowledge of HTML language for the purpose of generating mailers, IP warming, and legal regulations surrounding spam mails
  • Extensive portfolio of several email marketing projects handled for different clients

Benefits of Freelance Email Marketing Experts

Hire email marketing experts to get your work done and they can:

  • Help you double your reach, increase website traffic, and promote sales.
  • Provide guidance related to email content.
  • Suggest ways to suitably engage your audience through stories and contests.
  • Provide email marketing and data analytics support for your future email marketing campaigns.

Guru Tip:

Before hiring freelancers, make sure to check their profile on Guru for their portfolio, feedback by past employers, ratings, earnings and other information to better understand their skill and experience.

Find the right Email Marketing freelancer on Guru by posting a job for free, here.

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Sep. 2019

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